推特CEO琳达・亚卡里诺发内部信：阐述重塑为 X 品牌原因、所有员工正“书写历史”

7 月 26 日消息，推特首席执行官琳达・亚卡里诺（Linda Yaccarino）近日发布员工内部信，阐述了重塑推特品牌的背后原因，高度赞扬了整个团队在重塑过程中的努力，并分享了她对公司未来发展的规划。

埃隆・马斯克在收购推特之后，多次高调宣布推进“微信化”进程，打造出一款“X”超级应用。

亚卡里诺在发给员工的内部信中表示，公司将会在视频、音频、消息、银行和支付方面等扩充人才队伍，满足用户的发展需求。

亚卡里诺内部信部分内容如下：

推特团队，大家好！

无论是在日常生活中，还是在商业活动中，要给人留下深刻印象，通常是很困难的。而我们正齐心协力共建这项成就。

推特在过去 17 年的发展中，已经在全球范围内留下了不可磨灭的印记。该平台改变了人们获取信息的速度，为沟通、讨论和应对世界事件创造了新的动力。

推特人们、公众人物和品牌提供了一种建立持久关系的新方式。同样，我们所有的用户和合作伙伴都不断鼓励我们大胆畅想，加速创新，并激发我们的巨大潜力。

重塑为 X 品牌，可以让我们更进一步，再次给世界留下深刻印象。

我们公司具备独特的潜力，我们喜欢以光速推动项目落地，而这正是“X”所代表的含义。

我们天生具有发明家的心态-我们不断学习，测试新方法，改变以使事情正确并最终成功。

我们不懈地努力维护言论和选择自由，创造无限的互动，确保所有市场参与者获得足够的回报。

我们正在全力进行，我们为过去九个月的创新步伐感到自豪，从取消推文限制到引入创作者货币化，再到品牌保护，都取得了巨大进步。

我们将继续在音频、视频、消息、支付和银行方面为我们的社区提供新的体验，为创意、产品、服务和机会创造一个全球市场。

请不要把这一刻视为理所当然。你们创造了历史，推动 X 公司快速转变，我在此邀请所有员工一起推动 X。

现在让我们一起创造下一个深刻的印象。

琳达

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原文英文版：

Hi team,

What a momentous weekend. As I said yesterday, it’s extremely rare, whether it’s in life or in business, that you have the opportunity to make another big impression. That’s what we’re experiencing together, in real time. Take a moment to put it all into perspective.

17 years ago, Twitter made a lasting imprint on the world. The platform changed the speed at which people accessed information. It created a new dynamic for how people communicated, debated, and responded to things happening in the world. Twitter introduced a new way for people, public figures, and brands to build long lasting relationships. In one way or another, everyone here is a driving force in that change. But equally all our users and partners constantly challenged us to dream bigger, to innovate faster, and to fulfill our great potential.

With X we will go even further to transform the global town square — and impress the world all over again.

Our company uniquely has the drive to make this possible. Many companies say they want to move fast — but we enjoy moving at the speed of light, and when we do, that’s X. At our core, we have an inventor mindset — constantly learning, testing out new approaches, changing to get it right and ultimately succeeding.

With X, we serve our entire community of users and customers by working tirelessly to preserve free expression and choice, create limitless interactivity, and create a marketplace that enables the economic success of all its participants.

The best news is we’re well underway. Everyone should be proud of the pace of innovation over the last nine months — from long form content, to creator monetization, and tremendous advancements in brand safety protections. Our usage is at an all time high and we’ll continue to delight our entire community with new experiences in audio, video, messaging, payments, banking — creating a global marketplace for ideas, goods, services, and opportunities.

Please don’t take this moment for granted. You’re writing history, and there’s no limit to our transformation. And everyone, is invited to build X with us.

Elon and I will be working across every team and partner to bring X to the world. That includes keeping our entire community up to date, ensuring that we all have the information we need to move forward.

Now, let’s go make that next big impression on the world, together.

Linda